On the outside, the Pelican Hotel might not look like a wow place you’d like to stay at. But don’t be fooled by its plain exterior that might remind you of various similar hotels on the same avenue. Arguably the most exciting thing on the outside of the Florida hotel is nothing other than its restaurant. The beautifully set tables are equally impressive on the inside of the location, too.

In fact, the tables of the restaurant, dedicated entirely to Italian cuisine, take up most of the lobby space inside. While the dishes visitors can taste here stand up to those offered in Italy itself, that’s far from the only incredible thing about the hotel. What’s equally impressive is its quirky decor and room style, which is the deed of Italian fashion brand Diesel’s founder, Renzo Rosso.

The Pelican Hotel was bought in 1990 by Rosso. Together with his son, the fashion giant coordinated the Florida hotel’s two-year transformation. The result is more than captivating. Every one of the 32 rooms inside has its own unique interior and name. What visitors can see here is a retro interior combined with cheeky vintage furniture.

And yet, the most exciting thing about the Florida hotel is the penthouse. It has an expansive outdoor terrace, an amusingly curved sofa, and bright orange chairs and tables. That’s far from all, though. There’s also a round window that separates the living room and bedroom that’s nothing other than a tropical fish tank. Stained glass windows and various quirky paintings complement the whole penthouse, giving it an even more unique look.

This fall, the Bergdorf Goodman men’s store opened its Self-Care Shop, a men’s grooming destination on the main floor of the Goodman’s store. The shop features new and exclusive items for sleep, nutrition, hair care, post-workout, and others. It is only one of the many changes that the shop made. Bruce Pask, men’s fashion director of Bergdorf’s and its parent company Neiman Marcus, said these changes were designed to make the shopping experience more “intuitive.”

Installation Space Inside the Bergdorf Goodman Store

A large installation space inside the Fifth Avenue entrance is one of the main changes. The current version is dedicated to a quilting group of Black artisans from Alabama called Gee’s Bend with whom Greg Lauren worked to create unique pieces exclusively for the retailer.

Pask described the space as part exhibition, part pop-up, and said it would rotate every four to six weeks. Customers will never know what to expect when they walk in.

To create the pop-up space, the retailer had to move the private label and sportswear — Smedley, Boglioli, Massimo Alba, and the Goodman’s private brand to a new location to the right of the Fifth Avenue entrance.

More Changes in the Bergdorf Goodman Store

The rotunda previously housed jewelry. Now it is home to fragrance. Watches and jewelry are now to the right of the entrance. There’s an area also dedicated to the store’s popular vintage watch offerings.

The area on the main floor that had housed shirts and ties now has small leather goods. Next to it are the shoes.

The second floor is currently dedicated to luxury sportswear and tailored clothing. A formalwear shop has emerged next to the Tom Ford and Giorgio Armani shops. It features a room for private fittings.

There is a space for Agnona. It flows into the boutiques for Berluti, Ralph Lauren, Gabriela Hearst, and a “refreshed” Brunello Cucinelli Sartoria shop, exclusive to the men’s store.

The Goodman’s Bar reopened. The floor also has shops for Kiton, Brioni, Cesare Attolini, and Ermenegildo Zegna. There is also a made-to-measure area where customers can personalize their purchase – whether it is denim and outerwear or sneakers. Shirts and ties are now on the main floor, next to the tailored clothing area in a space where the formalwear used to be.

Perhaps the most exciting shift, however, is the Self-Care shop. The brands include skincare, grooming brands, nutritional goods, sleep selection, bath products, and post-workout solution products.

According to Pask, Bergdorf Goodman wanted to create an intuitive and helpful shopping experience. They achieved this by organizing products by category, addressing each customer’s interests and needs. The retailer did that also to address the increase in the introductions of life-enhancing products made for men.

Bergdorf Goodman’s assortment will also be available online. It will include men’s grooming tips and other editorial content.